Desserts On The Go
2021
Type:
Core Branding, Packaging & Campaign Collateral
Client
Desserts On The Go
The Situation
A custom dessert cake business expanding into the competitive retail dessert market needed a cohesive brand identity and packaging system that could hold its own on shelf. The brief centred on developing a minimalist yet bold visual identity that would appeal to modern consumers while clearly differentiating a range of flavour categories.
The Solution
Created a vibrant, minimalist brand identity anchored by a pop-style logo and a bold, structured colour system. Each colour was purposefully mapped to a specific flavour category — for instance, orange packaging distinguishes the Belgian truffle range — creating a visually intuitive and consistent experience across the full product line. The result is a retail presence that feels premium, playful, and instantly recognisable.
