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Blink
2024
Type:
Digital Outdoor Advertising
Client
Tigerbond × Blink (Bausch and Lomb)
The Situation
Blink, the eye drops brand operating as a subsidiary of Bausch and Lomb, required a campaign to drive awareness of their product range stocked in Boots stores across the UK. The brief spanned both Digital Out-of-Home (DOOH) advertising and social media, with a strong emphasis on product visibility and retail accessibility.
The Solution
Designed a suite of DOOH and social media ads that placed Blink's eye drops front and centre, clearly communicating their availability in Boots. Eye-catching visuals and direct messaging worked together to drive both brand awareness and in-store footfall, resulting in a campaign that felt confident and cohesive across all formats.
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