Bausch and Lomb
2024
Type:
Social Channel Marketing
Client
Tigerbond × Bausch and Lomb (Pre-Launch)
The Situation
One of the world's leading suppliers of contact lenses, lens care products, pharmaceuticals, and eye surgery solutions required a full year's worth of social media content designed in advance of their market launch. All content needed to align precisely with established brand guidelines while communicating complex eye health information in an accessible, engaging format.
The Solution
Produced over 100 social media posts across single and carousel formats, maintaining rigorous design consistency throughout. Each post balanced clean, informative visuals with clear messaging to effectively communicate eye health and contact lens information to a broad consumer audience. Although the designs remain pre-publication, the project demonstrates the capability to deliver at scale for a major global healthcare brand.
